Little Bits Consulting

Little Bits Consulting provides expertise and guidance to help extend your brand, grow audience, and increase revenues through strategic business relationships, savvy marketing and improving the effectiveness of your current audience development initiatives.

• Increase the quality and quantity of your customer base and revenue per user.
• Proven strategies to attract and retain the right customers to your business.
• Provide objective analysis to improve both the customer experience and bottom line revenues.

Amy McDonough is the owner of Little Bits Consulting, a boutique firm which provides expertise and guidance to help extend brands, grow audience, and increase revenues through strategic business relationships, savvy marketing and improving the effectiveness of audience development initiatives. Past and current clients include Glow Beverages, Fitbit Inc, CATS Collaborative, Happy Baby and CBS Interactive.  Amy also serves on the Board of Advisors for Frame Media Inc. and is a member of several professional associations.

Amy  has more than ten years experience in the online media industry with a span of roles focused on moving businesses forward through audience and business development initiatives.

Prior to her consulting business, Amy held several strategic roles at CNET Networks. Most recently, Amy was the Director of Audience and Content Development for the Community Division.  Responsiblities included member acquisition and retention, working to build awareness for and creation of new products and features, and business development.

Earlier, Amy held several positions involving strategic partnerships to move the business forward in key areas such as paid search, RSS distribution, strategic partnerships and mobile opportunities.

Prior to her roles at CNET Networks, Amy was the Managing Producer of Strategic Partnerships for ZDNet where she lead the team responsible for building exports of content, co-branded and private label website solutions, and balancing partner needs while maintaining branding and attribution with the highest possible quality.

Amy has a Bachelor’s Degree in English and Elementary Education from Merrimack College in Andover, MA as well as a Professional Certificate in Integrated Marketing Communications from the UC Berkeley Extension program.