Congrats to Peter and the HARO team
Peter does a great job of dissecting HARO press release stats, so I don’t need to, but I do want to point out that it is an amazing social media success story. But more importantly, that it doesn’t take a big messy idea with years of implementation and new features to make a successful story. As we all know, Apple wasn’t the first to bring an MP3 player to market, they just made it simple, easy and fun.
Or, as HARO does, connect interested parties together in an easier way (in this case reporters & sources). Take something that frustrates you and make it simpler.
And, make a cool $1MM while you’re at it – not bad, huh?
Categories: Industry
